Monday, April 02, 2007

Obscure Dublin

I may have mentioned this in a previous post, but the current Dublin tourism campaign really trips me out. The concept is that you can find anything in you want in Dublin, for instance, Find Your Perfect Dress, or Find Your True Love, or Find Your Parking Place, all leading up to the grand theme, Find Yourself Here. But the strangely cool part is the theme song for this TV/radio/print campaign: You, You, You, You, You by The 6ths, a hauntingly beautiful ukulele-driven melody that been one of my favorites for nearly 7 years. Very hip.

But the really weird thing? Today, the ad campaign was right. At 3:30 pm, just a few hours before Passover began, I was actually able to find matzoh ball mix at a Super Valu grocery store in Churchtown, about a half hour bus ride from my apartment. There they were, tucked into the Kosker Korner section of the store, along with a freezer full of kosher meat (ew). The two shelves of kosher products were very well picked over (I guess Dublin's other 27 Jews got there before I did), but I got the matzoh ball mix which had been deemed by everyone involved to be the most important item, along with a few other Passover goodies. Mission accomplished! Find Your Perfect Last Minute Matzoh Ball Mix.

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